The Gauntlet

RSM

The Client

RSM is the nation’s leading provider of audit, tax and consulting services focused on the middle market. No matter what challenges lie ahead, RSM helps its clients navigate the financial landscape with confidence and ease.

TV Commercial

The Creative

In the TV spot, our hero represents an RSM client who encounters a variety of industry-specific obstacles, but is able to turn them into an advantage because of the partnership with RSM. We used a choreographer, several stunt doubles and a parkour athlete to create this spot. It fueled so much pride that RSM employees even filmed their own versions. We also developed several print ads and airport posters as well. The creative for RSM US was so successful that the campaign was rolled out globally across many different countries.

Print Ads
Airport Advertising
Empty White Billboard inside building
Blank billboard in a international airport.
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