Break From The Pack
Simpson Performance Products
The Idea
Wearing Simpson motorcycle helmets and racing gear means not having to tone it down or play it safe. Riders can show off their standout style – and skill. While racers can focus on what they do best – going for the win.
Print Ad
:15 Digital Videos
The Creative
For this campaign, I developed the tagline as well as all the headlines while working with Art Director Todd Aldridge. We directed a shoot that featured Harley Davidson stunt riders known as the Unknown Riders. They are sponsored by Simpson Motorcycle Helmets, so we created content for use across all platforms. We also worked with legendary drag racer Courtney Force for the race products shoot. We developed print ads, digital videos as well as their website and product catalog.
Recap Video
The Results
• Increased sales revenue by 25%
• Return on ad spend increased from $6.23 to $14.34 (130% increase)
• Website impressions increased by 170%
Website Content Tour
Product Catalog
