The Power of Being You
RSM CONTENT SERIES
The Client
RSM is the nation’s leading provider of audit, tax and consulting services focused on the middle market. RSM’s tagline is “Experience the Power of Being Understood,” because it tailors solutions to growing businesses.
Season 3 – The Power of Being You “Compilation”
The Idea
The client initially asked for one employee recruiting video, but we developed multiple videos highlighting how several individual RSM employees demonstrate “The Power of Being You.” This first series was so well-received that we developed a second season and we’re now producing the third season. The first two used the print ad layout as the backdrop as well as the single line animation, but the latest series uses actual footage from each employee.