Legacy Union
Lincoln Harris
The Idea
When announcing the name for a new skyscraper at the former offices of the Charlotte Observer newspaper, we gave a nod to the history of the site. We created a Special Edition newspaper revealing the name for this highly anticipated development and dispatched newsies all over uptown Charlotte to spread the word. I worked with Art Director Brad Ward on this project to develop the name as well as this activation.
Newsies Activation
Video Recap
The Results
This experiential event was featured on the news and gained more than a million impressions in just a few hours.
