Get Back to a Better Place
Visit North Carolina
The Idea
As restrictions began to lift from the pandemic, travelers were looking for vacations that would take them to a better physical – and emotional – place.
So we created a campaign featuring trips that would transform you back into your best self.
TV Spot
The Creative
From TV to interactive magazine ads to paid social experiences to website content, we helped travelers Get Back to a Better Place
Interactive Print Ad
Newspaper Print Ad
Digital
Website Content Tour
The Results
• North Carolina moved up to the 5th most visited state.
• Those who saw the campaign were 44% more likely to book a trip to North Carolina.
• Arrivals increased by 200%.
• The campaign generated $354 in visitor spending per $1 dollar of media investment.
• Ad-aware travelers spent an average of $1,237 per trip for a total spending of $1.3 billion in North Carolina.
• With more than 13.4 million households aware of the campaign, the Get Back to a Better Place campaign influenced 1,090,676 trips.
The Case Study
