Duke’s Mayo Y’all Star
Duke’s Mayonnaise
The Case Study
The Idea
We created a contest to build excitement and capture first party data surrounding the Duke’s Mayo Bowl. Along with Art Director Todd Aldridge, I developed the name – Duke’s Mayo Y’all Star – as well as some of the activation ideas, point of purchase copy and prizes.
The Results
With an initial goal of 20,000 contest entries, this campaign delivered 80,000 and of those who visited the landing page, 84% entered the contest. The campaign generated almost 500 million impressions, valued at $10 million.
