Charlotte 49er Football
University of North Carolina at Charlotte
The Challenge
While they had tried to establish a program in the past, The University of North Carolina at Charlotte did not have a college football team. We helped build awareness and sold seat licenses to fund the program.
Billboards
The Creative
We used video, billboards, campus activations and radio spots to help rally students, faculty, alumni and more to bring college football to Charlotte.
“It’s a Rush” Video
“See It” :60 Radio
Campus Activations
The Results
Before we had uniforms, a stadium, coach or players, we successfully garnered support for the program and college football is now thriving in Charlotte.
