YMCA Kids Camp
The Idea
We created a giant roasting marshmallow sculpture along with a banner announcing open enrollment in the YMCA Kids Camp – gaining a lot of attention. Of course you can’t just go out and buy one of these so my Art Director partner, Paul Marince and I made it happen. We even got a little engineering advice from my Dad.
The Results
The giant roasting marshmallow sculpture created a traffic jam as those who passed by slowed down to get a better look. It also attracted media coverage and a lot of enrollment in the YMCA Kids Camp.